Distracted Driving Awareness Month


Date: October 20, 2020

Nancy Rigby, BITCO Home Office Technical Specialist, Risk Control

How Can You Prevent Distracted Driving?

Distracted driving can be deadly. In fact, according to the National Safety Council, 2,800 people in the U.S. died in distraction-related crashes in 2018 alone – that’s at least seven people every day. It is important to be aware of the different types of distractions and how you can do your part to make the roads safer.

The Problem 

Distracted driving involves anything that causes the driver to either take their attention away from driving, eyes off the road, or their hands off the wheel. There are three different types of distractions.

  1. Cognitive Distractions
    Cognitive distractions occur when the driver is thinking about something other than driving. A few examples include listening to the radio, lost in thought, or talking to another passenger.
  2. Visual Distractions
    These distractions occur when a driver looks away from the roadway. Examples of visual distractions include reading a message on a cell phone or focusing on a GPS, looking for items in the car, or rubbernecking.
  3. Manual Distractions
    Manual distractions take place when a driver takes his or her hand off the steering wheel and uses a device. Examples of manual distractions include texting, eating or drinking while driving, or reaching for items in the car.

Making the Road Safer 

Now is the time to take action to make our roads safer. Safe driving starts with the driver.

Hands-free is not Risk Free

While hands-free devices may be safer than handheld devices, they still create cognitive distractions for drivers. Keep your mind on driving.

Stay Off Mobile Devices

When behind the wheel, it's best to stay off mobile devices. Even texting while at a red light or stop sign is dangerous because it takes your brain some time to return its focus to the road. Program your phone and electronics before taking off.

Multitasking Impairs Performance 

While multitasking may be tempting, the brain is unable to respond as quickly to unexpected hazards. Focusing on driving should always be the primary focus. Other tasks should only be done when safely parked.

Incorporating Telematics 

Telematics is a key component of a successful fleet management system. They minimize the risks associated with vehicle investment, improve efficiency and reduce overall transportation costs while providing compliance with governmental regulatory issues.

Your life is more important than any call, text, or email received while driving. If you want to learn more about keeping your employees safe on the road, consult with a BITCO agent, and find out more information.

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For information purposes only. BITCO's blog content does not address all potential circumstances and is not a substitute for business, safety, or legal consultation.

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